Do you have a short story to tell and you are looking for the easiest and fastest way to get it into a video? A short documentary is the best way to convey your information. The public and various brands highly value micro-documentaries in this new era of marketing.
Micro-documentaries
This is a non-fiction film that is 5 to 10 minutes and is used to convey a story. They are mostly made for advocacy purposes and you, therefore, need to make your point known before the user decides to click on the next thing. Focusing on a single story, event, place, character, or process, make your statements upfront and create a personal connection with your audience. You can create a short documentary for professional interviews or organization footage. The title should be catchy, elegant graphics used and the message should be conveyed in a format accessible on the web, to capture the attention of the audience. Choose to work with an experienced editing and production team to ensure your story is well highlighted. The film should be authentic and beautiful.
Micro documentary production
You don’t need a big crew, splashy cinema release, or a celebrity cast to make a micro-documentary. If you have a small budget, you should consider this type of filming. If you want to know how to make microdocumentaries, these are the stages involved in its production.
Stages of production
- Development and pre-production.
In development, the filmmakers explore, do research and define how the story will go. Pre-production involves planning and budgeting that is done before filming begins.
- The concept of the film is stated.
- Find the finances.
- Writing of the script.
- The budget is produced.
- The hiring of crew and cast.
- Everything needed for filming is prepared.
- Production.
The main filming happens here. The important story is recorded on a camera when the cast is in place. During this phase, images, actions, and interviews with subjects are gathered. The film crew is small and mobile meaning production can be done at any location.
- Post-production.
The footage is collected, edited, and compiled into a completed micro-documentary. The footage is compiled into a cohesive story by editing. The person who edits is the same one who did the filming or the director. Digital editing software on the computer is used for the compilation process. Equipment like speakers and big viewing monitors are helpful in production. This is the longest and time-consuming stage in filming. The film is output into a suitable version for viewing.
Values offered by micro-documentaries
- Credibility.
When your customers or employees trust and believe in your organization, it will be easy for the audience to identify with you. To engage your audience, ensure your organization aligns with their interest and values. Micro documentaries provide credibility to the audience.
- Authenticity.
The film should tell an interesting story and capture the attention of the audience. The story should be genuine and reliable.
- Loyal audience.
To build loyal followers, your brand should produce films constantly on stories that the audience can relate to. Keep them intrigued enough to keep an eye out for more content.
Conclusion
Use micro-documentaries to tell your audience a story that matters. They are used to build credibility, authenticate and attract loyal audiences. Micro documentaries are easy to make, have a short story, and require a low budget. There are three stages involved in its production and they include development and pre-production, production and post-production.
